The 5Cs is our proven framework that transforms LinkedIn into your most predictable revenue channel that powers your entire outbound motion.
Clarity
Know Your Target
What it is:
Your entire sales team knows exactly WHO to prospect and WHY they'd care.
Why it matters:
Most companies have a list of job titles they chase. Yet if you asked a sales rep WHY they should target a buyer persona you will get a blank stare. They have no clue why those people would actually take their call. So they blast out messages hoping something sticks. Meanwhile you're watching costs climb, conversion rates tank, and wondering why 10 reps can't hit the numbers 3 used to. Clarity changes that. We nail down who actually buys, find out when they're ready to buy, and break down the Sales Navigator intent signals you need to build to book quality meetings. No more throwing darts in the dark
Connection
Turn Profiles Into Demand Engines
What it is:
Your reps show up as people buyers actually want to talk to.
Why it matters:
On LinkedIn, your profile is your first impression. A profile that looks like a resume gets ignored, yet a profile that looks like a landing page earns credibility. When we fix how reps present themselves on their LinkedIn profile AND teach them when to send the connection request things start changing. This leads to more connections accepted, faster access to accounts, and your brand gets known for the right reasons.
Conversation
Start Real Dialogue That Converts
What it is:
Messaging frameworks that turn cold outreach into human conversations.
Why it matters:
Most messaging fails because every message sounds like it came from a robot. Buyers are bombarded with noise and tune out instantly if there’s no context or value. We coach reps to observe, add context, and bring value so they sound like humans not robots. This shift creates more quality conversations, more booked meetings, and pipeline that moves.
Comment
Build Awareness Before Outreach
What it is:
Strategic social engagement with buyers before the first message lands.
Why it matters:
A cold message from a stranger has single-digit chances of working. But if your name has already shown up in a comment thread or in the buyer’s feed it has a higher chance of getting a response. Strategic commenting doesn't cost anything extra or require more headcount. When the team starts doing this, your brand shows up everywhere without spending more on ads and it warms target accounts before outreach.
Content
Create Mini Demand Gen Engines
What it is:
Simple posts any rep can share that position them as experts.
Why it matters:
Your buyers are scrolling LinkedIn right now. They might not comment or like anything, but they're watching. If your team isn't showing up, you don't exist to them. The good news is that your sales reps don’t need to be full time influencers. They just need to share what they're learning, what's working, and what clients are asking about at least once a week. That turns every rep into a demand-gen engine and multiplies brand reach without extra marketing spend.
Bring It All Together
Sales Team Six deploys the 5Cs into your organization in 45 days. We work with a small group of reps because that's where transformation actually sticks. Every rep gets the attention they need to master each C. By week 6 your team isn't just learning theory, they're executing a proven revenue system."
Explore Sales Team Six
Transform LinkedIn Into Your #1 Pipeline Generator
Battle-tested frameworks from Morgan J Ingram's decade of B2B sales expertise delivered to your inbox every Thursday.
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